The 101 Proof Classic Pomade was formulated with the old-school, slick styles of the past but remember, it's water soluble, so if you want a little looser of a hold but still want the shine, apply when the hair is damp and let dry. This will break the product down a bit and allow for more flexibility without jeopardizing the sheen.
No petroleum or castor oils here. The 101 Proof Classic is water based -- a quick rinse, it's gone.
101 PROOF HOLD
Incredibly strong, yet perfectly malleable. The 101 Proof Classic holds tight all day long.
HIGH SHEEN FINISH
Slick it back, watch it shine. The 101 Proof Classic has a high sheen finish that keeps you handsome.
INFUSED WITH HOPS. YES, FROM BEER
Our 101 Proof formula is infused with hops, which create more body and defend against dandruff. Oh, yeah. And all of our barbershop services come with an alcoholic beverage, so why not keep it consistent?
A LIGHT TONKA BEAN SCENT
The 101 proof wax is infused with tonka beans, leaving hair with a semi-sweet scent that is similar to a vanilla. Smells so delicious, you might eat it. No. Don't.
Water/Aqua/Eau, Ceteareth-25, PEG-7 Glyceryl Cocoate, PVP, Polysorbate 20, Propylene Glycol, Caprylyl Glycol, PEG-7 Hydrogenated Castor oil, VP/VA Copolymer, Humulus Lupulus (Hops) Flower Extract, Phenoxyethanol, Fragrance/Parfum, Sorbic Acid, Linalool, Hexyl Cinnamal, Cinnamyl Alcohol, Butylphenyl Methylpropional, Glycerin, Coumarin, Alpha-Isomethyl Ionone, Citronellol, Limonene